Mookie Stevens, B2B Lending
This is a game changer! Working with FB has been a total nightmare ever since they put our lending brokerage in a “special ad” category. The leads we’ve been getting have sucked, most of them were completely unqualified and irrelevant. It’s pointless to even try unless I come in with my own data, but even then we hit roadblocks and problems at every step. You need to own your own audience and get out of everyone else’s sandbox. Super excited to tap into REAL targeted audiences again!